When it comes to mentors, there are the ones that you actually know and the ones that have no idea who you are.
With these two types of mentors you’ll probably end up having A LOT of mentors don’t ya think?
What you do next can propel you forward in the right direction or send you spiraling downward, creating bad habits that will prevent your growth.
Heavy stuff right?
What I’m about to tell you is one of the top mistakes I see people make that end up struggling for months and months, even years and years.
Here’s the deal….
You can’t possibly follow every move by all of these mentors. It’s just not possible to follow their every move…
Well, it is but it’s a horrible idea.
Now, I want to first say that I was super guilty of this when I started so you’re not alone.
If you consume all the content from all of these mentors you will literally never take action. And the action that you do take will most likely be a bit “wishy washy” because your actions are trying to mimic and model too many different styles from mentor to mentor.
Believe me, it can be real easy to get caught in this trap. Consume, consume, consume.
Next thing you know you’ve lost precious time that you could have been heads down working on YOUR business.
So here’s what I want you to do. I want you to leverage this “tool” that I use that has helped me stay focused.
How To Create Your Crosshairs
You’re probably saying…”crosshairs”? What the hell are you talking about Greg!
If you’ve ever shot a gun or played a video game where you shoot a gun you might be familiar with crosshairs.
Crosshairs are what you use to set your sights on your target. So you can be sure you hit them/it when you pull the trigger. (note: no humans or animals were harmed in the writing of this email)
So what’s special about these crosshairs you might ask?
You can only really fit one object in your crosshairs.
So who are you going to focus on?
If you want to truly propel your business you need to have mentors or those that you model.
Not copy. Model.
So here is how you figure out who you should keep in your crosshairs:
1. Identify 5-10 people that really resonate with you.
These are people that may be where you want to be in business or even life. These may be people that are far ahead of you or even just a few steps ahead. I actually think it’s important to have at least one of each.
2. Make a list of why these people are on your crosshairs list.
What will you gain from following them? What do you like about what they do or how they do it? How do they conduct themselves online or in person (if you’ve met them). What are they doing that you think you should be modeling?
3. Turn this list into 3-5 people tops.
Remember you can’t follow everyone. So you’re not going to. After making your list form above you should easily be able to weed out a few. The goal is to get to 3-5 people that you feel are where you want to be, that you respect how they do business, have similarities that can translate to your business model and even lifestyle.
4. Setup your systems to follow them and avoid the other noise.
I have a saved list in my TweetDeck for twitter that follows my 3-5 people. That’s the list I look at most.
Oh and since it’s only 3-5 people I find myself going on crazy twitter consumption binges wayyyyy less.
That will be a side benefit believe me.
If you use gmail, setup a filter called “Crosshairs” and have all emails from your list of 3-5 people get filtered to this label.
Put a time on your calendar two or so times a week to review the emails they are sending. You can do this everyday if you want but I suggest starting a few days a week.
Pick an RSS reader like Feedly to have their blog posts added to your reader app. In your schedule time check their blog posts too. You may want a separate time for this in case they publish a lot of content or epic long posts that take some time to digest.
The key is schedule time on your calendar that gives you permission to dive into this stuff.
It shouldn’t be randomly unscheduled time through out the day.
Soooooo who is on your list? I’d love to hear. Share in the comments below.