Welcome to my Monthly Business & Lifestyle Review.
Each month I’m going to write a detailed review of the previous month.
I do this not only to help me keep track of my own progress, but I want to be open, honest and transparent about what’s going on in my business and life. I want to lead by example by showing you what’s working for me, and what’s not – both in life and business.
I left my high paying, full time job December 13th. That makes January my first complete month of working for myself and continuing to grow my business that I’ve been building on the side since June of 2012. I was able to build a business while still at my full time job and get it to a point where I could leave it, which means I know you can too.
Each month I’m going to review how I did when it came to achieving the previous months goals both in business and personal life.
In each monthly report I’ll cover the following topics.
- Did I Hit My Monthly Goals?
- Lessons Learned Along This Month
- Revenue / Expenses Breakdown
- Happiness Check
- Plans For next month
Without further adieu, welcome to my February Business and Lifestyle Review
Did I Hit My February Goals?
My 5 goals for February were:
- Finish Consulting Project
- Get one new coaching client
- Announce Done For You Mobile Services on Mobile Mixed
- Survey the Mobile Mixed Audience
- Finish my presentation for Tropical Think Tank in March
- Finish putting together my new Free 12 part Mobile Marketing course
- Launch The SMS Marketing Handbook on Feb 18th & get 20 more sales.
1. Finish Consulting project
We got really close to finishing the project but due to some back and forth and client approvals this didn’t actually get finalized in February. It will definitely close up in March.
2. Get One New Coaching Client
I failed to accomplish this as well but more so because I didn’t focus enough on it with preparing for my presentation at Tropical Think Tank. I also went heads down and created content for all of March and the first two weeks of April since March involved a lot of travel for me.
3. Announce Done For You Mobile Services On Mobile Mixed
We completed this by announcing the Done For You Mobile Websites which has drawn a bunch of inquiries thus far but we haven’t taken on any projects from this just yet. And To be honest, when it comes to responsive design development, I’m not sure I want to continue this offering due to the level of back and forth but I plan on experimenting with it more.
I’ve also aligned myself with some great partners that will provide me a commission for directing them business, so I’ll be able to make a referral fee for connecting businesses with my affiliated designers. That’s a longer term win due to less work for me.
4. Survey The Mobile Mixed Audience
This was a huge success. I worked with my coach to develop a survey to better understand the Mobile Mixed audience and I had just about 2% of my email list respond and provide feedback.
I then reached out to about 8 of them and scheduled skype calls to learn more about them and language they use when describing their problems and challenges. The result of the survey is the introduction of The Mobile Marketing Business Academy which I plan to launch in May. It’s a training program meant to help people Build, Grow and Profit from their own mobile marketing business that will generate at least $1k per month.
5. Finish My Presentations For Tropical Think Thank
Mission accomplished and both presentations can be found on slideshare here.
6. Finish My Free 12 part Mobile Marketing Email Course
I completed this but right when the survey was ending and determined that I need to modify the delivery of this to accommodate my learnings from the survey.
7. Launch The SMS Marketing Handbook and Get 20 Additional Sales
I launched the SMS Marketing Handbook on Feb 18th as scheduled, but I wasn’t able to generate 20 sales. It’s been hard to promote the book to be honest but I did generate 8 sales. I’m learning and now that it’s done I can generate a little bit of money from that each and every month which is a nice passive income stream.
Lessons Learned This Month
I had too many goals. I’ve been guilty of this before and thought some of these were manageable but didn’t think that I need to schedule a months worth of content due to all my travel in March leaving little time for some of the goals that I didn’t achieve.
My takeaway is that I’m setting fewer goals each month and making sure I hit them so I can continue to build momentum.
I needed to have more of a “launch” for the book. I thought was following a launch process but after diving in and learning more there was much more that I could have done to create buzz around the book to generate more sales.
Do you follow a specific launch formula?
Revenue and Expenses Breakdown
- Coaching: $1000
- Affiliate: $350
- SMS Handbook Sales: $2952
Total Revenue: $4952
- Assistant: $260
- Coach/Mentor: $1000
- Dropbox: $9.99
- Libsyn (podcast file hosting): $25.00
- Paypal Website Payments Pro: $30
- Book Editor: $2000
Total Expenses: $3325
Net Total January: $1627
Note: It’s important to note that in October of 2013 I sold my house for a nice profit which allowed me to pay off all of my debt and is used as a safety net for any living expenses. I really haven’t had to eat into this that much but will call that out if that becomes the case in future monthly reviews.
I continue to learn a lot about what is preventing me from being productive and optimizing my routines each and every day. I have remained positive and still absolutely enjoy what I’m working on and working from home. I am super pumped for March and all of the travel and connections I’ll continue to build.
- Outline The Mobile Marketing Business Academy
- Start Recording podcasts for my upcoming Show (more on that soon)
- Submit my Social Media Marketing World Presentation
- Finish the consulting web project
1.Outline The Mobile Marketing Business Academy
I wanted to layout the entire training program so I could get all my thoughts on paper and identify just what might be missing, what else I need to add and how many videos I’ll be recording as well as the number of resources I plan on creating.
2. Start Recording Podcast Episodes For My New Show, Coming Soon!
Yup, I’m launching a new podcast and there will be two episodes a week. I’m super pumped for this show to start and the few episodes I’ve already recorded so I plan to schedule and record as many episodes as possible in the few days I’m home in March in between travel.
3. Submit My Social Media Marketing World Presentation
I have some minor tweaks to make to the presentation but should be on schedule to submit before I leave for my first trip.
4. Finish The Web Design Consulting Project
We’ll definitely deliver the site by the end of February and looking forward to billing that client.
Now it’s your turn!
What do you have planned for March? How can I better serve you? Leave your goals in the comment section below and check back at the end of the month and share your results.
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