I spent years building and scaling an agency the "right" way — more clients, more team, more everything. Then I blew it up on purpose. Turns out fewer clients and more profit was the move the whole time.

Now I help established service business owners do the same thing through the Productized Growth System and AltAgency. Take what you're already great at, package it into something that doesn't require you on every call, and build a business that runs without a 15-person team. I've worked with 900+ operators on this — it's kind of my whole thing.

I also make YouTube videos about it, write emails people actually open, and spend an unreasonable amount of time thinking about positioning. When I'm not deep in someone's business model, I'm on a trail in Colorado on my mountain bike, trying not to eat it on the downhill.